Buw is a scruffy little bird that lives in your menu bar. Finish a focus session and it glows up into a new form you collect. Bail early… and it gets roasted. 🍗
Free to focus · Made for your menu bar · 100% on-device

Hanging out in your menu bar.
The whole point
Complete a session and your scruffy little bird glows up — swan, raven, peacock, owl, phoenix. The ugly-duckling arc, earned one session at a time.
Quit early and Buw takes the hit — hung out to dry, plucked, or roasted. Nothing lost but pride. It's a gentle nudge to see it through.
Collect them all
Transformations unlock through real focus — long sessions, streaks, late nights, comebacks. No shop, no currency. Just hours you actually put in.
Your first transformation.
Finish a 45-minute session.
Reach a 3-day streak.
Focus late at night.
Bounce back after a roast.
Focus 10 hours in total.
Everything in the menu bar
The whole focus loop lives in your menu bar — work, short and long breaks, with auto-start if you want it.
No timer pressure. Count up for as long as you're in the zone, then slide to finish.
Let Buw float on your desktop and react as you focus, pause, finish, or bail. Drag it anywhere.
A focus heatmap, distribution by tag, weekly trends, and a session-by-session timeline to reflect.
Label sessions — Study, Code, Read — and see where your hours actually go.
Optional forest birdsong while you focus, with its own volume. Off by default.
Your sessions, stats and collection follow you across your Macs. Nothing on our servers.
Start, pause, end, summon the floating Buw or open your stats from anywhere.
Completely. Buw runs entirely on your Mac and syncs only through your own iCloud account. No analytics, no tracking, no servers of ours — ever.
Everything you need to focus is free: the timer, Flowtime, breaks, the floating buddy, ambient sound, tags, and the starter Swan. Buw Pro unlocks the full transformation collection plus full stats and timeline.
Yes — sessions, stats and your collection sync via iCloud, so Buw looks the same on every Mac you sign into.
Yes, it's in the works. Your Pro purchase and your data will carry over.

A focus timer with feelings, on your Mac. Coming soon to the Mac App Store.
Coming soon